Now available: A very detailed "FREE REPORT" about how any mortgage professional can "Mail for Mortgage Leads". We guarantee the results.
Eliminate the frustration of wasting your time on rate-shoppers, tire-kickers, "looky-lou's" and other losers. Don't you hate preparing presentations or even spending time on the phone,
when the so-called prospect is NOT going to do business with you? I do!
Here's the 4 criteria that mortgage prospects SHOULD have to meet before you even talk to them!
1. PRE-INTERESTED. Somehow, you've gotten them to "raise their hand" and express their interest in what loan product you have.
2. PRE-QUALIFIED. They're in your marketplace AND they have the interest to go through with the program.
3. PRE-MOTIVATED. The passion to do business is already there. Trying to "motivate" it there for them is like pushing string uphill!
4. PRE-DISPOSED. They want to do business with you. You've positioned yourself as "the person" to get a mortgage from... and they DON'T get it from their brother-in-law or some other
"BROKER" want-to be...!
Notice that they all start with the prefix "pre"? There's only ONE way to get people to contact you AND already have them meet your criteria: You must have some form effective lead generating advertising. It's the ONLY way to get maximum money in minimum time...which, frankly, is the only way to get rich and the only way NOT to end up hating your mortgage career.
The biggest source of burnout: Spending time with prospects who don't want to do business with you. (Rejection.)
Second biggest source of burnout: Not having a constant stream of prospects to spend your time on. (Lack of an organized mortgage marketing SYSTEM.) Get my Newspaper Tear-Sheet
program...Even if you DON'T have your marketing plan in place, clear your prospects through those 4 criteria immediately!
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If you are SERIOUS about making money as a mortgage broker, this is easily the most powerful, no-bull mortgage marketing system in the mortgage industry.
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Keep getting reminded of the power of this one simple mortgage marketing technique. Let me explain.
1. You need a constant stream of hot qualified leads. True?
True.
2. You have several options to get them. Hopefully you have your "marketing machine" tuned-up - doing several of them at once:
* various forms of High Impact advertising and marketing (Direct mail sales letters, website, post cards, post it notes, - and on and on).
* various forms of High Impact Publicity (press releases, articles printed in papers and journals, speaking, etc.)
* Getting leads from other people or organization, letting them do the work, getting them to add the power of their endorsement and spending the money and the years to develop the "clout" with them.
Huh? You can do that? You bet...and not enough brokers do it.
Here's what made me think of it. Last week I got an email from a client who I hadn't spoken to in over a year. Business was booming - largely because of that very strategy.
You see, 3 years ago, he got an endorsement from a state trade association - and that train still rolls down the track! What did he get out of it?
* credibility
* point of entry
* a hot, qualified list
* tons of closed loan fee income
Was he a big player in that niche before he had the endorsement? NO, NO, NO! So you see...great strategy...NO excuses!
Ready to discuss a lead generation system for your mortgage company? Great strategies abound, yes. But the work it takes to make them happen can be daunting! If you're like me -
These are the types of mortgage marketing strategies we'll be covering at my upcoming Mastercamp Jan 7th and 10th in San Jose.
Stay Tuned for more "Magnetic Mortgage Marketing Tips" comin' your way soon!
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